Copertina Libro

"Although there is no single recipe for excelling in the private banking sector, it is equally true that there are a number of features common to many cases of undisputed success: commitment, method, sacrifices and hard work are the basis to built on."

The book
Being a Private
Banker 3.0

Published in 2016 and still relevant nowadays, it is the first operating manual dedicated to one of the most fascinating and profitable professions.
Generated from the field stories and situations of over 40 successful professionals, this book deals with the activity of the individual bankers and the actions they can implement to keep on top of their business.


The development and continuous updating of one's skills; the ability to guide the choices of one's customers; the ability to communicate one's professionalism; the synergy one can create with colleagues to a real working team; the choice to stand out from the crowd, specializing in specific business areas... to these and other topics the author devotes his attention, in a real operating manual, full of practical insights and anecdotes.


Despite the cheaper and faster technologies that are increasingly spreading, the human factor is still bound to make a difference.

Paolo Martini, born in Genoa in 1973, began his career in Alleanza Assicurazioni. He then held positions of increasing responsibility in marketing and sales with ING Investment Development, ING Investment Management and Banca Esperia. He joined Azimut in 2007, and in 2013 became Commercial Director, in 2016 Co-General Manager of Azimut Holding and CEO of Azimut Capital Management. Today, he is the President of Azimut Libera Impresa Sgr, Vice-President of Azimut Capital Management Sgr and, since 2019, CEO and General Director of Azimut Holding.

Author of PRIVATE BANKING 3.0 in 2014, BEING PRIVATE BANKER 3.0 in 2016, creator and co-author of the handbooks for conscious investors (100,000 copies sold): IO NON CI CASCO PIÙ! and IO CI PROVO! (Corriere della Sera 2008 and 2009) and IO VOGLIO VINCERE! (Gazzetta dello Sport 2011).